Brand, Website & CRO partner for SaaS & Tech startups
A creative studio crafting brand identities and websites for SaaS, Tech, & Lifestyle Startups.
Our Process
Designing some good stuff
Web Design
A scalable, modern design system that enhances clarity, trust, and engagement—built using Figma’s latest features.
Making it a marketing superpower
SEO & CRO
Your website isn’t just a brochure—it’s a growth engine. We optimize for search, track visitor behavior, and improve conversions using Hotjar or Posthog.
Our Work
SilkChart (YC 2022)
Brand Strategy, Web Design, & Webflow Developement
Selah – Healthier hydration made fun, easy, & tasty
Brand Strategy, Web Design, & Shopify Developement
SaaS22 – Turning a Raw Idea Into a Bold B2B SaaS Brand
Brand Strategy, Web Design, & Webflow Developement, On-Going Support
Airhart (YC 23) – Making Aviation Feel Effortless and Safe for First-Time Flyers
Web Design, & Webflow Developement
SARAL – From DIY Page to a Website That Converts
Brand Strategy, Web Design, & Webflow Developement
Fundamento – Reimagining Conversational AI for Lending Through a High-Trust Web Experience
Webflow Development
01
Build clarity before design. Define positioning, messaging, and differentiation that makes you the obvious choice.
Positioning
Customer Interviews
Competitive Differentiation
Go-To-Market Clarity
Founder Alignment
Brand Messaging
Founder Alignment
Brand Messaging
02
Design a brand that looks as strong as your product feels credible, memorable, and built to scale.
Logo & Identity Design
Visual Direction
Design Systems
Marketing Design
Investor Decks
Social Media Creatives
Investor Decks
Social Media Creatives
03
Structure your website to guide users, reduce cognitive load, and increase conversions.
Moodboarding & Creative Direction
Wireframing
User Flow Mapping
Design Systems
Motion Graphics
Custom Graphics, Icons, & Illustrations
Tab & Mobile Responsive
Custom Graphics, Icons, & Illustrations
Tab & Mobile Responsive
04
Fast, scalable, SEO-ready Webflow/Framer builds designed for clarity, performance and growth.
Clean & Scalable Builds
Speed Optimization
SEO Optimized
CMS Setup
Analytics Setup
Website Training
Analytics Setup
Website Training
05
Turn traffic into pipeline with strategic experimentation and optimization.
CRO Strategy
Landing Page Optimization
User Behavior Insights
Funnel Improvement
Analytics Reporting
A/B Testing
Analytics Reporting
A/B Testing
06
Your website shouldn’t sit still after launch.
It should evolve as your product, positioning, and market grow.
This ongoing partnership gives you continuous design, website improvements, conversion optimization, and strategic refinement without hiring in-house or juggling freelancers.
Consistent momentum. Clear execution. Measurable growth.
Ongoing Support
Strategic Growth Partnership
Performance Improvements
24-Hour Turnaround
Marketing Asset Design
Clear Pricing
Marketing Asset Design
Clear Pricing
FAQs
What do you need from me to get started?
To get started, I’ll just need a bit of information about your brand, your goals, and what you’re hoping to achieve. If you have any inspiration, references, or existing materials, even better — it all helps to shape the project.
How long does a typical project take?
Timelines can vary depending on the project, but most branding work tends to take around 4–8 weeks. I’ll always give you a clear schedule upfront so you know what to expect at each stage.
Do you offer revisions?
Absolutely. I want you to be completely happy with the outcome, so I include revision rounds in every project. We'll work together to make sure everything feels just right.
What’s your design process like?
My process is simple: Discover, Create, and Grow. We'll start by getting clear on your brand’s goals, move into developing creative concepts, and finish by refining everything into a polished final result you can launch with confidence. You can learn more on my profile page.
What if I need ongoing support after the project is finished?
I’m always happy to offer ongoing support if you need it — whether that’s small tweaks, new brand materials, or help as your brand grows. Just get in touch and we’ll sort it out.
How can I get started?
It’s simple — head over to my contact page and send me a message. From there, we can book a quick chat to talk through your project and get things rolling.
Testimonial
What other founders are saying
"Swati’s one of the sharpest designers I’ve worked with. She knows what converts, iterates fast, and always delivers polished work. Highly recommend!"
Andreea Akerele Francis
Co-Founder at SilkChart (YC)
Testimonial
What other founders are saying
"Swati’s one of the sharpest designers I’ve worked with. She knows what converts, iterates fast, and always delivers polished work. Highly recommend!"
Andreea Akerele Francis
Co-Founder at SilkChart (YC)