Why do you need a website specifically on Webflow?

Swati Tiwari
11 Jan 2022
5 min read

Your brand website is more than just a static brochure that talk about your offerings. It is an experience that your visitors experience when they interact with you, it’s their first impression of you and as a brand. It’s like taking them for a walk across your office/shop. You need more power to control each aspect of it. Webflow gives you just that.

How can you give your audience a seem less experience on your website

1. Remove the guesswork - prototype and see for yourself

Your developer can easily prototype any animation, interaction or styles that you might want onto your site but aren’t sure about it. It gives you complete freedom to think what’s best for your brand instead of juggling back and forth on figma or docs. Take important decisions quickly.

2. Super easy to update any information or fix a typo

With webflow’s editor access, you can easily change the copy of the website, replace images, add a new blog post or a new team member to your about page. It is as easy as editing or uploading new posts on instagram.

3. Fast to load and easy to integrate with google analytics & facebook pixels

47% of your visitors expect your site to load within two seconds, and 40% of them will leave if it takes more than three seconds. Each second of delay decreases customer satisfaction by around 16%, and reduces your sales by 7%. Webflow provides you with a lot of small functionalities like webp image conversions, deleting unused classes, javascript code, minifying code, etc. Along with making your website optimized, you’d also need a fast hosting provider. One of the best hosting providers for these purposes is Amazon AWS, which offers high performance servers distributed across 11 regions around the world. Webflow’s own one-click hosting is built on top of Amazon AWS’s CDN servers. So you’re in good hands

Integrating with Google Analytics or Facebook Pixels is just a matter of pasting the code into your project settings and boom! it’s done.

4. No plugins whatsoever

Of course you might need  to custom code and tools like weeglot, jetboot, and finsweet attributes to add some next level of functionalities and customizations to your website but it’s primarily adding HTML/CSS/JavaScript code to your webflow website. Its not an addition layer on top of your website like a plugin rather it’s added to the same lines of code as the rest of the website. Making your website smooth and fast to load

5. Easy to integrate with other no-code tools

Super easy to integrase with other no-code tools like Notion, Zapier, Memberstack, Airtable, etc to streamline your marketing automation and boost productivity.

6. Creating new landing pages/inner pages

Adding new products or services to your offering? or Launching a cool webinar and need new landing pages developed quickly with webflow. Say no more. Adding new pages to your existing website is a matter of days not weeks. Extremely handy for busy entrepreneurs

7. Webflow’s inbuilt SEO functionalities

You can add meta-descriptions, alt-tags, open graphs, H1 tags, Page titles, even for CMS items, natively in webflow. Your page load speed can also be controlled with lazy-load functionalities. Not to forget you can add awesome preloaders for an outstanding and memorable experience.

8. My fav - Webflow’s accessibility audit panel

Even if your developer has built the website with all the accessibility checks, there’s still some scope for human error. Webflow’s Audit Panel helps you find those errors with just a click of a button. It’s so smooth that it even takes you to the place there you need to make the changes. How productive is that? This means you can’t miss out on any alt tags, non-descriptive links, skipped heading levels, duplicate element IDs.

9. Responsive across all screen sizes

Regardless of the device type — desktop, mobile, etc. — visitors will get the same, seamless experience. This instills a feeling of familiarity and trust, even as they transition from one device to another.

10. Top notch custom interactions and animations

Webflow's interactions and animations tools bring all the power of CSS and JavaScript into a completely visual tool, empowering designers to build complex, rich animations without even thinking about code. But when you combine code - you get the unseen.

11. Your website is Security is taken off

When host your website with webflow’s native hosting you’re choose AWS, which is one of the best in the Industry. They provide their customers with physical security, redundancy, scalability and key management.

In addition to the benefits provided by AWS, webflow has additional built in security features:

  • Two-factor authentication
  • SSO capabilities with G Suite
  • Single Sign-On (capabilities vary based on subscription tier)
  • Role based permissions
  • Free SSL certificate
  • Backups and versioning

Hope these notes help you make an enlightened decision for brand. We would love to hear your thoughts on this or if you have any apprehensions about building your website with webflow. Email me and I’d be sure to help you out

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